What is a Term? Term[turm]noun1.The Term is the length of time a specific insurance Policy is effective. This feature is most commonly found in life insurance, where the Policy is only good for a specific length of time, or “term” of a person’s life. Share | Have A Question About This Topic? Name Email Address Message Thank you! Oops! Related Content Snapshots Your life is marked by images. Prepare for the unexpected, so you can keep those pictures going. Planning for the Expected You can plan ahead to protect yourself and your family against the financial consequences of deteriorating health. Protecting Those Who Matter Most The importance of life insurance, how it works, and how much coverage you need.