20 Steps to a Successful Business

Dec 19, 2022 | Business Insurance

Having a business or starting one can be daunting. There is so much to do and learn that some people give up and return to being regular employees. Thinking about starting a business with all your ideas constantly running through your mind is easy. You will think that it is doable, and with a little tweak here and there, you will be able to start your own successful business. 

Running a business, though, is entirely a different story. You must develop a business plan, find a location, name your company, hire employees, and have enough funds. There are a lot of aspects in a business that you have to learn and execute well for it to be successful. Here are some tips to help you on your journey to success.

20 Steps to a Successful Business

Constantly work on your business plan.

Everybody will tell you you need a business plan before starting your business. They are right. You do need one. A business plan is a document where you write down in detail the objectives of your business, how you plan on doing things, and your goals. It is a roadmap for your company.

There are several parts of a business plan that you need to know. However, the most important one is the executive summary which is the first thing you must write. This summarizes what your business is, who is your target market, your marketing and sales plan, financial projections, and strategies.

A good business plan is one that you continuously improve as you go along with your business. It is not the be-all and end-all of your business. You can update it as often as you need for a better fit for your organization.

Understand your niche market.

A niche market is a broader segment with particular needs, demands, and preferences. Instead of marketing to everyone, you target a specific audience to market your business. 

The focus here is to sell to an underserved and unnoticed large market with specific needs unavailable in the industry. You should also be accessible to the target niche to be profitable.

Set goals to achieve a successful business

If you want your business to succeed, you must set and track goals. Goal setting will give you a clear picture of what you want, what you need to do, and how you will accomplish them. Be as specific as possible and commit to it. 

You can start with short-term goals by determining your goals in the following weeks or the next three months. Break down each one into actionable tasks and measure your progress regularly. You can also do long-term goals you plan to accomplish in the next five years and follow the same steps as your short-term goals. 

Find the correct location.

Finding the right location for your business involves several factors. The most important question to ask is can you afford it? If you can answer it, then you need to focus on the other factors below:


Consider where your target market is and if you need to be near them. 

Building structure

If you are in the retail industry, you cannot be on the 3rd or 4th floor. You need to be on the ground floor where other retail shops are. Consider your employees and clients as well. The building structure must be sound and up to building codes and standards.  


Having competition nearby has its advantages and disadvantages. In addition, clients have more choices if the same shops or restaurants are nearby. But if too many are in the exact location, you are better off finding a new location. 


Your location must be accessible to your employees, clients, vendors, and suppliers. Consider one with ample parking and loading and unloading space if needed. 

Local ordinance and zoning

Your business must be allowed in the area of your location. There are specific locations where some businesses are not allowed to operate. Ensure you are updated on the ordinance and zoning of your target area. 

Foot Traffic

Check the foot traffic in your target location. If you are in the retail business, you want to be where the action is. If you don’t need foot traffic, you can find a spot that is more discreet but still accessible. 

Check your finances constantly.

You should regularly monitor the financial position of your company. Know your day-to-day costs and keep up-to-date records. Pay your taxes on time and control your overheads. Always separate personal and business funds. Time your purchases and have cash reserves for emergencies.

Know the ins and outs of your business.

Before you take that leap of faith and start your business, learn everything there to know about it. You can hire the right employee for each department, but being hands-on is essential. Moreover, you should be able to immediately spot potential problems and know what to do about them. You have to be updated with everything about the business every day. 

Hire the right employees.

Hiring the right team will lead to productivity and harmonious relationships among employees. Also, your company culture will depend on the people you recruit for each position. Before the recruitment process, write down a detailed job description for each position. List the qualifications, skills needed, and compensation and benefits each will receive. This will guide you in finding the right person for the job. 

Be creative

Think out of the box. You can use proven tactics but it is good to innovate. Think of something you can do in all aspects of your business to boost it. Do something that has not been done before. Create the new normal. 

Learn to sell

Selling is not just about a product. Learn to sell your service. Learn to sell your company to potential clients. Selling is complex but can be learned. Practice your pitch. Even if you are looking for investors, you must sell them to your company. Knowing your business well will help you sell better. 

Be patient

Patience is a virtue. When you employ patience, you avoid making hasty decisions. Before you jump into any opportunity that comes your way, take the time to think about it. Do the pros and cons and make a responsible decision to ensure you will not make mistakes. 

Talk to your employees.

Be in constant communication with your employees. Be their leader and listen to their thoughts and suggestions. They will be able to tell you what works and what doesn’t because they are the ones who do the job. For example, if you have a clothing store, your front liners at the store will be the ones who can tell you which stocks are selling and which ones are not. 

Talk to your clients.

Clients are the most important because no clients mean no business. You can show your appreciation to clients by constantly contacting them and checking for their treatment. You can also learn from them what you need to improve and how to better serve them. 

Be consistent

Consistency is key. You cannot sell a product or a service that is not consistent. Also, you will lose your clients if you lower your standard of service or the quality of your products. You must be consistent with your approach and decisions, even when dealing with your employees and clients. 

Reward your employees and clients.

Rewarding your employees is a motivational tool that you can employ in the workplace. It increases productivity and helps in retaining your employees. It will inspire them to work harder and appreciate your gesture. 

Loyal clients should also be rewarded to show how much you appreciate them. You can offer discounts, send birthday gifts, or write thank-you notes. Any gesture, big or small, will go a long way. 

Be frugal

Spend what is needed but think twice before you part with your hard-earned money. Maybe your office needs a new computer. You don’t need to buy the latest model with high-tech features. Get the one that will do the job and last you for many more years. Try to spend less without sacrificing your business. 

Be your company’s advocate.

You are the most credible person to advertise your own company. If you have your own clothing label, wear the clothes you sell. Put your company’s name wherever you can to show people that you are proud of the business you created. 

Outdo your promise

Always keep your promises but do not overpromise. You can always do more of what is expected of you. You can keep outdoing yourself to make your clients happy and content with your brand. 

Keep innovating

Your business can be improved over time. Once you are comfortable with what you have done with the business, you can find other ways to supplement what you currently have. Keep on innovating until you have exhausted all the possibilities. 

Build relationships

Develop mutual respect in your organization. Respect your employees, partners, and clients. Make meaningful connections and build the trust that you have for each other. Be authentic and share your values and goals. Treat everyone as friends outside of work. 

Protect your business

After all the hard work of building your successful business, there is only one thing left to have a successful business. That is to make sure that it is protected with insurance. You would not want your business to go up in flames because you did not purchase the extra protection needed when accidents and disasters strike. 

You would also want to protect your employees with workers’ compensation for injuries obtained in the workplace and loss of income. This will protect them and yourself from out-of-pocket expenses. 

You will also be protecting your clients if you have liability insurance. Depending on the type of business you have, you can purchase specific types of coverage that will be beneficial for your organization. 

Our Last Say

To help you with your business insurance needs for having a successful business, check out Advantage Insurance Solutions here in Denver, CO. You can expect expert guidance from our team of knowledgeable agents. Call us today and get the protection your business deserves!

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