95% of small businesses plan on increasing their marketing budgets last year. With 2020 quickly approaching, it's time to reconsider your marketing plan again. Otherwise, your dental practice might not stand out from other practices in the area.
This can cause you to miss out on tons of new patients!
It's time to step up your dental practice marketing plans for the new year! With these seven tips, you can stand out, boost your business, and attract new patients to your practice. Brush up on your marketing with these seven tips.
1. Create a Wow-Worthy Website
A unique, well-designed website is the foundation for your business. Otherwise, how will potential clients find you online? Where will they go when they want to read reviews or check your business hours?
If you already have a website, that's great! However, it's important to note that digital trends change constantly. If your site is out-of-date, visitors will start to take notice.
Instead of a generic website with a cookie-cutter theme, you also want to make sure your site captures your brand. Otherwise, you'll fail to stand out among other dental businesses.
For an effective website, make sure:
- Pages load quickly
- You have an on-site blog
- Your site features on-page and technical search engine optimization
- There are pictures featuring the dentist and office location
- The content information is prominent
- There are reviews and testimonials featured on the site
- The navigation is simple and easy to use
- Design elements are consistent and on-brand
A professional website will help you stand out. It will also show patients you're a reliable, relevant resource. Consider adding an online scheduler to your site as well.
That way, you're providing additional ease for your patients.
2. Give Your Brand a Boost
Your brand represents your practice. If you don't implement your brand throughout these dental practice marketing strategies, you'll look like any other practice.
Your brand is made up of multiple components, including your:
- Vision statement
- Mission statement
- Brand color schemes
- Photography and illustration style
- Brand personality
- Voice and tone
The combination of these elements will help you create a unique brand.
Once you have a brand in place, make sure it remains consistent across all marketing channels. Otherwise, people might not associate your website with your social media presence.
Then, consider your unique selling proposition. What do you offer that other dental businesses can't? For example, you might specialize in oral sleep appliances.
You might also offer "after hours" dentistry services.
Highlight your unique value within your marketing materials to ensure you stand out from competitors.
3. Brush Up on SEO
Google processes over 40,000 search queries every second. That's 3.5 billion searches a day. Of those, how many are people searching for a dentist in their area?
Search engine optimization (SEO) can help you attract visitors to your site who are looking for a dentist. Proper SEO involves user intent as well as keyword research. You can use Google Trends or Google Keyword Planner to discover which keywords your patients are searching for.
Then, it's important to update your site page content with these keywords.
Each page should have a specific focus. Make sure to include the keyword in the:
- Page title
- Header text
- Body text
- Meta description
- Alt tags
Using white hat SEO strategies will help you rank higher on search engines like Google. When you rank higher, you show readers you're a credible authority in your industry.
They'll also see your site before a competitor's.
You can improve your SEO by posting blog posts that reflect your patients' interests and concerns.
4. Floss for Reviews
Are your patients happy with the service you provide? If so, give them the chance to speak up.
Posting online reviews will show potential dental patients you're great at your job. Have patients post these reviews on Yelp and Google. These reviews will give your local SEO a boost.
Make sure to keep the reviews on your site updated as well. Fresh reviews will add social proof to your site, thereby improving your credibility.
5. Feast Your Eyes on PPC
Take your dental practice marketing plans to the next level with pay-per-click (PPC) ads.
Like SEO, PPC uses keywords to target your patients. You can also target potential clients based on their purchasing behavior, demographics, or interests.
PPC ads display at the top of search engine results pages. When someone clicks on your PPC ad, they'll land on your website. It's important to make sure the language in your ads reflects your website text for consistency.
You can also use social media platforms such as Facebook and Instagram to create your ads.
Make sure to complete your research! Choosing the right keywords can keep you from overspending on ads.
6. Sponsor Local Events
Get involved in your local community. Sponsoring a local charity event is an effective way to reach out and connect with locals.
Make sure to bring business cards with your name and logo on it. Getting people more familiar with the visual elements of your brand will help improve brand awareness.
7. Stay Social
As you start using these dental practice marketing tips, don't forget to stay social. Head online and start using social media platforms such as Facebook and Instagram. If you're trying to engage a younger crowd, consider Snapchat.
Many dental businesses use social media to engage and connect with patients.
Posting on social media will keep patients up-to-date with recent events involving your practice. For example, you can post photos from the local event you sponsored. You can also post photos of happy patients after their exams.
Consider posting links to your blog posts, too. That way, you're also pushing traffic toward your website!
Chew on These: 7 Nifty Bits of Wisdom for Dental Practice Marketing
Take a bite out of these tips. After updating your dental practice marketing plan for the new year, you'll start attracting new patients to your practice. Instead of blending into the crowd, you'll start to stand out!
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