Apps for Business
Having your own business has its rewards. One of these is that you are open to more than just the fixed income a regular 9 to 5 job would usually offer when it comes to revenue. One can say that the harder you work and the more you put in (In terms of time, effort, and capital), the more you earn— if you do it correctly. And we have 5 apps for business that will help you thrive in your given industry.
Regardless of whether you are a retailer with a physical store, a wholesaler, or if your business is service-oriented, every business is scalable. One can start with just one store and then aim to add one or two branches per year. This allows the owner to multiply his earnings by the number of outlets. Another option is to expand by adding relevant products or services.
With the advent of the internet, starting and growing a business has become easier. It is also easier to reach your target market now. Depending on the nature of your business, you might end up serving customers across the country or even worldwide.
In the digital age, a lot has changed regarding how businesses operate. From marketing to communications and even organizing and how administrative tasks are done, everything has changed in one way or another. Here are five apps for business that will help you thrive in this day and age.
As one of the most powerful apps for business, you can use Facebook to create brand awareness. When you post quality content that resonates with your audience or target market, you make a following and encourage engagement. This, in turn, leads to brand loyalty from customers who will think of you the next time they need something.
- With Facebook Ads, you can speak directly to your audience. You can create different ads for different audiences, whether by age, male or female, location, etc. This is especially useful for brand/model-specific apps or accessories. Facebook also lets you see how your ad is doing and how well your audience responds.
- If someone new to your page likes a post, Facebook will notify you to invite that person to like the page. This creates new followers and potential customers. Some businesses offer discounts in exchange for “liking and sharing” products or services on their Facebook page.
- A consistent following and continuous engagement with your audience on social media will also help boost your SEO rankings. Your content will get ranked higher by Google on the SERP (Search Engine Results Page) if you consistently post quality content that gets likes on your Facebook Page, and the same goes for consistent “follow.”
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View Insights lets you see how well your posts did on Instagram. You’ll see the number of people reached and how many people liked, commented, shared, or bookmarked your post. View Insights can also tell you which hashtags are effective and which kinds of posts people engage with.
It’s essential to be clear about your brand’s identity and then create content that resonates with your target audience. For example, if you sell baby clothes, you will get less business if your posts are about SEO and Social Media Marketing.
A picture paints a thousand words, and you only have about a second to capture someone’s attention. Once you miss that opportunity, you’ve missed the chance to connect with them. An image that will attract your audience’s attention will make them stop, look, and listen.
Don’t forget your Call-to-Action (CTA). You’ll have to tell your audience what you want them to do next. Is it to check your website using e “link in bio” style? It can also be answering a question in the comments section or sharing the post to get a discount on their next purchase.
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Post regularly, but remember that it should be about something other than selling your product. Be genuinely interested in your audience and get to know them. There’s nothing wrong with letting them know of a new product or offering discounts.
Use those #hashtags, and not just one or two. If your target audience is moms, you should focus on products and how-to infographics that relate to a mom’s typical day. The more your posts are relevant to them, the more they will follow you and share your content. The hashtags get your business searched on Instagram.
Share For Share
“Share-for-Share” is an excellent way to get your name out there. You can collaborate with other businesses to share each other’s content. This allows your companies to get more exposure. This can be an explicit collaboration or an implicit one where you start sharing another business’ content.
Like Facebook Ads, this allows you to get more people to see your content and promotions. Undeniably a faster way to tell the world of your business’s existence.
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If you’ve heard people talking about social media, pins, and boards, they’re probably talking about Pinterest. A common misconception about Pinterest is that it’s only used for collecting and posting beautiful pictures. It’s more than that. With the number of boards (a board is a collection of pins) already in the billions, it is an endless source of ideas and inspiration. And guess who creates those pins and boards? Pinterest users and a good percentage of that 291 million active users (as of the first quarter of 2019) could be your niche. But Pinterest is not just a place to find more audiences. Let’s now look at how Pinterest can help your business thrive.
You can drive targeted traffic to your website or sales page without ads. When you post quality content on Pinterest, and others follow you and add your pin to their boards, their followers also see our pins. And when they click on the image, guess where they’re directed to the website you linked to your profile image.
Pinterest Pins can help your business increase conversions because when people search on Pinterest, they are brought directly to the source.
Get engagement that counts. Someone who saves your image is interested in your product or appreciates what they saw. That person’s followers, of course, would trust her ‘taste’ and potentially either follow you or even purchase from you; at the very least, save or share your pin.
Using Pinterest makes it easier to see what’s trending and in demand. This is valuable information because you can also create an assessment of your current product line or services and make changes if necessary. Even better if you can innovate and come up with the next big thing in your niche.
Logo and Bio
Make sure your logo is transparent and looks professional. Follow suggested image sizes and make sure the image resolution is perfect. A neat and professional-looking bio makes you more trustworthy.
Last but not least, post content with intent. Don’t put something out there just for the sake of it. Think of your target market and make sure your content resonates with them. And, of course, if you only have a handful of images to share but want to start ASAP, you can curate content that you feel your audience will appreciate.
Value Before Sales
There’s nothing wrong with trying to sell your products. That’s why you’re
there in the first place. However, to capture your audience, it’s essential to provide value first.
Put Yourself in Their Shoes
If you ‘follow’ a particular account, its posts appear on your feed. If you see images you like, find helpful information or even entertaining content, you’re happy to see their posts, right? You might even “miss” them if they stop posting for a week. But if an account you follow posts about their products day in and day out, with “BUY NOW!” captions screaming at you, it probably won’t take too long before you decide to ‘unfollow’ that account, perhaps even if it’s your friend’s business.
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Social Media Apps for Business
Since social media and businesses are practically inseparable, and posting on social media can be time-consuming, apps for business allow you to create posts in advance for later posting can work wonders. Apps like Hootsuite, Buffer, Tailwind and Planoly let you schedule posts for several days (or even a month) in one sitting. You not only save time in terms of research and flow of thought, but you also save some time on the posting itself. So, if you can save an average of 10 minutes a day, that’s a good 300 minutes a month or 61 hours a year that you can never get back.
Project Management Apps for Business
Whether you work with a team or on your own, project management apps for business, such as Trello and Asana, help you visualize your workflow dynamically, enabling you to stay on track. Not only that— attachments can also be uploaded so that everyone in the team won’t have to check documents elsewhere for reference.
When working with a team, these apps are great for communication. It’s like having mini-meetings that occur virtually with the people involved, not necessarily available simultaneously.
You can organize projects according to workflow and assign tasks to one or more team members who can then leave notes, move the study to another group whenever relevant, or simply ‘complete’ the job when there’s nothing else to be done.
Practical Use of Project Management Apps
The first board may include numerous open tasks for a property investor with properties he wishes to see. Those responsibilities are delegated to the person/s who will call real estate brokers to book a viewing. Once done, you can move the specific work to the next bucket or board that contains all the properties planned for viewing and allocated to the individual who is expected to meet with the real estate agent, and so on, until the property is acquired or the investor is no longer interested. One can delegate to achieve an answer or consent in an unusual scenario.
For someone who runs a small business that doesn’t involve too many steps in the workflow but has multiple projects going on simultaneously, there can be one board per project with the tasks for each project allocated accordingly with set deadlines. This quickly gives one a visual of how the projects are going, and since you can add notes to each task, it’s straightforward to add comments and updates.
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Growth Potential of Apps for Business
Every business has growth potential. With growing comes complications. Either you have more people on your team to manage or more projects to complete, and the list goes on. As the workload increases, so do administrative tasks. Fortunately, these apps for business help us reach our audience, save time, and manage our projects.
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